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The Pleasure of Walking

In 2006, I quit the vast majority of intoxicants. I don't drink, I don't use recreational drugs, I don't smoke tobacco, I don't drink soda, and I am working on quitting all sweets entirely, and largely succeeding. I am not one for fine dining, and not frequently one for other forms of hedonism.

I usually do not advertise this - I might write about it for people who wish to know what I do, but I do not bring it up in conversation unless it comes up. But occasionally it does come up, and a common reaction is someone saying, half-joking, "Then why bother living?"

I think I understand. Many people do jobs they dislike for causes they feel nothing about. This must wreak havoc on a man's spirit. Most people spend more of their waking time on their work than any other thing - I can only imagine what spending the bulk of my time on something I disliked would feel like. Or worse, not even something I disliked - but something I felt very neutral about.

If a man's occupation becomes a slow crushing of his spirit, then of course he would need high energy, and high impact to free him from it. He needs to fit all of his leisure into his remaining waking time - from 6PM at night to 10PM when he is home from work, on the two days of his weekend, and his vacation time each year. Of course, not even that time is all his own - he still has to commute, run errands, do admin, do necessary little things. The reality of the situation is far worse - most people don't live bad lives, they just move slowly and quietly through things they don't particularly care for.

Of course, if a man only had 5% of his waking time to himself, he would want to maximize this time in the easiest, most surefire way of producing pleasure and relaxation. Who could blame this man? I don't. If I was suffering through a soul-killing occupation and had very little time, I would want to make sure that the time I did have was very enjoyable.

How to Build an Audience, With Lee Schneider

Today, we bring you a veteran creative producer -- learning from his father who was a television executive back when the few networks reigned supreme, Lee Schneider has intense insights from his career in journalism, writing, documentary production, and entrepreneurship. You can find him at his Digital Fundraising School, and he's doing a GiveGetWin deal focused on key insights for creative producers on making high-quality content, building an audience, and earning a living from your art and passion.

How To Build An Audience, insights from Lee Schneider as told to Sebastian Marshall

I started in words even though I was writing for picture. I was a newspaper reporter and writer for TV shows… on TV, I wrote the introductions, intros, and outros.

I wrote for a newspaper in Texas and for A&E. This started teaching me the relationship between words and pictures. I went to writing for local television and Good Morning America. I learned how to write fast and how to write in a big noisy room, and how to write for picture. This is a key thing, the relationship between pictures and words. They get stronger as they relate, words and pictures, and sounds.

That led me to working for news magazines like Dateline NBC and a magazine for Fox, Frontpage. I was producing stories in the 8-10 minute range, and telling a story in that range of time is a very different animal than telling a story in 20 seconds like you would for a news broadcast. That led to longer form stuff; after Dateline NBC, I did Biography for A&E and started my own company doing hour-long documentaries for the Learning Channel, History Channel, and others.

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