This article is worth reading in its entirety –
Basic idea: To build a very large business, you need a high lifetime value fo a customer (“high” is relative to industry, and acquisition costs) or a high virality (so your cost of acquired user goes down over time, not up, which is what happens to most businesses).
Very smart piece… succinct and good points. Worth reading and meditating on.
I. This post outlines Patrick McKenzie - a brilliant technologist and entrepreneur - how he's done such amazing things and learned so much, and why he's getting drastically underpaid and how it's his own fault. This post will be most valuable for technologists who underestimate themselves and undervalue themselves.
II. Hacker News is the best tech community on the internet, and patio11 - Patrick McKenzie - is the best contributor there. I don't even think that's controversial, I think it would be near universally agreed by the HN crowd that Patrick has made as many or more important contributions as anyone.
If you're from Hacker News, you know Patrick already. But for my readers that don't know him, let me give you a quick overview.
III. Patrick is a multi-faceted genius, and I don't throw the word genius around casually.
Patrick McKenzie is many things - he's an expatriate to Japan, he's a talented coder, tester, metrics/split-testing/analytics user, a great writer, extremely modest and helpful. He can recruit people, evaluate talent, and manage people well. He understands ROI very well and is good at purchasing advertising. He's good at customer service. Outsourcing. Automation. Coding. Ecommerce.
Blog directories are great for both the reader and the owner. Readers can seek out new blogs in an efficient manner. Owners can use the directories to promote their blog and build links back to their blog, or backlinks. There are a ton of different reasons why blog authors should use blog directories. The two most common are to create traffic and build on topic links back to their own blog. Blog directories can help a bunch with both reasons.
By understanding the differences and what kinds of blog directories area available, you can get a better understanding of how to promote your blog and contribute your hard earned content to the web.
One of the best things to gain by using blog directories is one way links back to your blog. It also aids in getting your site indexed by Google and other search engines faster, sometimes this is a difficult thing to have to deal with. However, even if you just submit to a few free directories, even of limited quality, it will help you get indexed faster and build a few starter backlinks. If you want to speed up the process and make it happen, just pay for a few of the better directories and it will basically ensure indexing and some good links to get your site off the ground.
In addition to helping with SEO and indexing, submission to the blog directories can help you with your overall site traffic. Some of the more popular niche directories have a much better chance of bringing in quality traffic than the free directories. Free directories list thousands of low-quality sites (most of the time), and the majority of surfers won't spend the time to go through all those links to get to yours while the quality directories usually have a clear and concise way of navigating and searching and will yield much better opportunities for traffic.
Here are a few ideas for submitting your blog the'right way' to the blog directories: