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The Mentality Behind the Magic Touch, by Derek Sivers

Derek Sivers is holding a one-time class to teach you the "magic touch" in business, with examples, war stories, and lessons you can apply right now to do better by your customers and profit as a result of it -- and all the proceeds will go to charity.

The class will be on February 19th at 5PM California time (8PM East Coast). You can find out more at GiveGetWin by clicking here.

The Mentality Behind the Magic Touch; Derek Sivers interviewed by Chiara Cokieng

Derek Sivers sold CDBaby for $22 million dollars in 2008. In this interview, he explains what he's been doing now, how he's engaged with his new projects, and -- most excitingly for business owners and entrepreneurs -- the mentality behind the "magic touch" he had that made CDBaby so loved by its customers, and a huge part of how it grew so quickly. Here's Derek --

In 2008, when I sold CDBaby, I was about to start a new company immediately. Literally the day after I sold CDBaby, I was ready to start my next company. I incorporated it, I started programming, got a few months into building it, and then realized that if I were to do that, I wouldn’t be making any real change in my life.


On Lawrence He

I’ve choked many times.  But compared to others, I’m really not that much of a choker.  Honestly, we make a big deal out of choking, and the reality is that almost everyone cracks under-pressure.  Clutch is what’s rare, that’s what makes 4th quarter Tim Tebow so exciting. 

I want to be clutch.  So I read this book.

Basically, the book outlines five traits of clutch.

These 5 traits are what makes people clutch -and they make sense, but there has to be something more, what about Tim Tebow?

Part me wants to believe that God is doing this out of amusement, to use Tebow to promote himself.  But I think I can make a better guess.

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