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Harnessing the Human Need For Consistency For Good

To make a really long story really short, people feel an emotional need to be consistent with what they publicly commit to. Especially what they write about.

Do you know about the human need for consistency? I'm not going to explain it in detail here, I'm going to assume you already know the basics. If you don't, you probably should drop whatever you're doing for the next few hours and go read up on some articles about it because it has a massive impact on the entire world.

Here's a very brief overview:

http://en.wikipedia.org/wiki/Consistency_(negotiation)

In negotiation, consistency, or the consistency principle, refers to a negotiator's strong psychological need to be consistent with prior acts and statements.

Boston Weekend Roundup/Week Preview

On Boston Sports Daily

The weekend was relatively slow in terms of Boston sports, but the week ahead will prove important for the Patriots. A few key items are as follows.

Red Sox

The Red Sox 2 out of 3 against the Los Angeles Angels of Anaheim this weekend. Deadline acquisition Yoenis Cespedes hit his first home run in a Red Sox uniform Sunday (an 8th inning 3 run home run that put the Sox in the lead). The loss came Saturday in a 19 inning marathon in which the Sox took the lead in the top of the 14th inning, only to have it ripped away in the bottom half. They have a tough series in Cincinnati coming up followed by a home series against the Houston Astros. At this point in the season they're just playing out the schedule but the Sox mixing in some wins will help the team in the future.

Patriots

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