A few months ago, I reviewed AgileTask in the post AgileTask Feedback. I liked it, and my biggest piece of feedback to Rob was -
The biggest one I’ve got for you – try tweaking your Call-to-Action. “Sign Up Now – 30 Days Free”
I’m almost certain you could get a higher conversion rate. Perhaps “Take it for a spin”
Or “Get Started – be rolling with AgileTask in 7 Seconds”
If you A/B test your call to action, I reckon you’ll be able to find one that gets people to try the product at a much higher rate.
“Sign Up Now” sounds like a big commitment and “30 Days Free” makes me focus on the paying aspect, and makes me wonder if I’ll have to give a credit card to try.
So I’d recommend testing all of those elements and seeing what gets people trying it most often.
Rob just wrote to me to follow up, and it looks like things are going well -
Back in April I asked Sebastian for his thoughts on our web app, AgileTask [http://agiletask.me]. He was nice enough to provide some feedback for us, and we acted on a couple of his suggestions. Here is what we found.
Split testing was number one on the list. Specifically, we wanted to test the Sign Up button. To do this we chose a little app called Ninja Button [http://ninjabutton.com]. It has a built in button maker and was extremely simple to integrate into our app. It handles balancing the number of impressions between users and does a pretty great job of showing one user one button.
We made four buttons to begin with. We used two along the lines of Sign Up Now, and two that Sebastian had suggested, Get Started – Be rolling with AgileTask in 7 seconds and Take It For A Spin. After just two weeks it was apparent that the more traditional Sign Up buttons were lagging behind in conversions. Then after a couple months of running the tests we decided to make Take It For A Spin our official call-to-action button.
By the end of the test we found that Take It For A Spin and Get Started each had double the conversion rate of the Sign Up buttons.
We also tried out a couple other things that have helped clean up our home page, and reduced confusion about the app. We made important stuff bigger, swapped out the Noob achievement, and added some larger screenshots. Overall, we are quite happy with the results.
Thank you Sebastian for your help.
My pleasure! Congrats all the way around.
Remember, readers - small changes can make a big difference, especially on your call to action. That's like the crux of your whole business. So - test, test, test. Make it sound friendlier, more exciting, faster, less of a commitment, and less scary.
Here's the before version -
You can check out Rob's app at http://agiletask.me and my original full review at http://www.sebastianmarshall.com/agiletask-feedback. And if anyone wants me to do a quick review your business or project, drop a line. Email volume is high lately, but I'll get back to you when I can. Congrats Rob and best wishes!
I've worked in the Internet space for a while. I've learned that small changes to text and buttons CAN and DO have a big effect on click rates.
Generally, the bigger the button the better (a no-brainer).
When I worked at AOL, the best-clicking text/offer to get people to sign up was "Try it risk-free!" Users would begin paying immediately, but if they canceled within 2 months they'd get their money back. Logically not as good a deal as "60 days free" but it worked better.
I think the reason it worked better is "free" sub-communicates "low value." Nothing of value in life is free, and people instinctively understand that.
Rob Lund dropped me a line recently about his cool app AgileTask.
Here's a screenshot -
So, I like the product overall. It works as advertised - it's super lightweight and you can start using it really quickly. There's humorous achievements you can unlock that keeps it light. I reckon this is useful and usable for people.
I like the product. It's fast. Very responsive. Elegant, intuitive interface.
Since Part 1, I’ve been trying to ramp up my sales skills and actually close a sale. So I bought 3 sales books. The problem with these sales books is that they are mindset oriented rather than action oriented. I’m looking for a technique or a script I can use today, whereas instead these books give general advice on trying to understand the customer. I agree that this is something that I should know, but is not directly applicable.
One of the key things I learned is that selling to VITOs (Very Important Top Officers) is a lot different than selling to common small business owners. VITOs are hyper-busy and want you to be direct about your offer. Small business owners on the other hand, appreciate small talk and compliments. They like formalities and building friendships before buying.
I also learned some copywriting. It’s surprising how difficult writing a simple email copy is. It’s also surprising how little material there is on teaching writing small business email copy. I’ve asked Sebastian Marshall and Daniel Odio and they’ve offered suggestions. Sebastian told me that I needed to shorten my copy, and to have a stronger call to action.