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Advertising Works on You

You're mistaken if you think advertising doesn't work on you.

Let's say you're driving down the street in your car. You want something to eat. There's 60 restaurants within sight.

Which do you choose?

Something that stands out to you and calls to you for some reason.

People think advertising doesn't work because they see a commercial for a burger joint and don't immediately get hungry.

The 168-Hour Workweek

On The Best of Sett

I don’t know what you have been doing lately, but at three in the morning last night, I was working on a sales letter.

I don’t write sales letters at three in the morning because I have to, like I’m on some impossible deadline.

And, I don’t write sales letters at three in the morning because I’m so fantastically crazy about sales letters that I cannot spend a moment of my time NOT thinking about sales letters.

Or, um. Yeah, that last one is almost true.

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